We are in a day and time where there is an actual service for Social Media Management for Busy Professionals. Seriously. If you are too busy to manage your own social media site, you can pay people to do it for you. Which kinda cracks me up, because isn’t one of the points of social media to be “in touch ” with our friends, family, and sphere of influence?

Social Media has introduced a greater level of transparency for real estate professionals. We are not the keepers of the information, and we are no longer insulated. In the same way that the internet has offered the consumer  your own outlet for real estate information and research, Social Media is offering you a true glance at your real estate professional…and a vast avenue for word of mouth reviews on the services that we provide…

It is not uncommon for consumers to look, gather info, and begin to form their own strategy for their home purchase before you ever even find us nowadays. Consumers come to professionals pre approved, informed, and prepared, and it is a product of the fallout, the crash of the market, the wake of the subprime market… Be the reason a lack of trust, an easier access to info, or just a heightened consumer awareness in scary economic times our service capabilities, demand, and needs have changed considerably…and your expectations of us have as well.

All of these windows into our professional, our personal lives, and the Real Estate Market as a whole is also changing how we sell to you. The entire methodology of real estate sales has done an about-face and is in the process of being reinvented…and by and large you the consumer are the author of the new sales methodology guide. LOL!

What we do and who we know is right there for you to see, and you are online tracking our info and forming your opinions.  And we are paying attention to how you follow us, come to us, and react to us. The “call to action” sale is not for today, the “trusted professional” sale seems to be what you are after, and you don’t trust easily. Cold calls are dead, mass marketing is inefficient, inciting a sense of urgency is ineffective…making online connections, instilling trust in our professionalism and knowledge, and giving you the information is our reaction to social media and real estate transparency in today’s market…

So, where we used to brand our name and ourselves, we now brand our tech savvy, our knowledge, our relevance to you because of our expertise and professionalism not our ability to hand you information. Now that you have the knowledge, our relevance to you is our guidance, our ability to interpret the information that you have and apply it to your personal transaction, and our real life applications and experiences of the information that you have when you come to us.

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